Story 12: Reach
Written by Rooster Punk

Transparency plus communication equals clarity and trust

Complex or confusing routes to market can result in information overload and compromised confidence for some customers. With its diverse, multi-layered business models, the technology sector is at risk from this phenomenon more than most.

Whether you sell direct (in-person or online) via channel partners or a combination of the two, a carefully considered, clearly written Reach story will clearly communicate your routes to market to help build trust and speed up the customer journey.

At an emotional level, open and transparent Reach narratives make the honesty and integrity of your brand tangible. At a more rational level they serve as a practical guide for customers, helping them understand how and where to buy from you, service levels they should expect, and at what price.

Through a thorough understanding of your business model and your customer segments, we can help you craft a Reach story that increases sales, boosts efficiency and improves customer experience.

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