Story 2: Purpose
Written by Rooster Punk

In a sector defined by the ‘what’, we can help you find your ‘why’

The sole purpose of your brand is to send an emotional message that goes beyond profit, not just to give customers cheaper, better products and services, but to give them more time, more status, less stress. You may not know it yet, but this realisation will create a direct shortcut to better leads, bigger orders and increased loyalty.

A human-centred Purpose story, driven by deep customer insight, demonstrates the role your products and services play in the day-to-day life of your customers. It establishes a sympathetic affinity with prospects and translates features and benefits into a relevant, resonant purpose.

In a sector defined by the ‘what’ and the ‘how’, we can help you find your ‘why’ – the meaningful difference you want to make in your market, category and the world. Your ‘why’ is the single most compelling reason customers should choose your brand over hundreds of competitors. It’s an elusive, but transformative insight that lives not in your business, product or people, but out there, in the real lives of real customers.

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