Emotional engagement must be balanced with rational appeal. As we move through the decision-making process, the buyer mindset becomes increasingly detail-oriented, with factual information becoming the primary influencer.
With attention gained and interest aroused, your customer needs to attend to the nuts and bolts of product/service functionality and cost. A carefully-crafted Product narrative allows you to communicate the extended, detailed or technical information in a way that increases confidence and reduces anxiety.
Regardless of what you sell, your business is solving problems
The use of stories allows you to make this essential step in the decision making process without further adding to the ubiquitous sense of information overload plague today’s tech buyers.
Through persona and scenario development we can help you create a Product story that casts customers as lead characters, market challenges as a quest and your brand as the hero.