Good stories aren’t told, they’re lived
Organisational culture is a brand’s single most valuable intangible asset. Culture consists of the unwritten codes, norms and rules that infuse the atmosphere of a business and guide the decisions and behaviour of its employees.
Culture drives innovation, productivity and customer service. It facilitates talent acquisition and retention. In short, culture drives performance, and stories define culture.
A credible, inspiring Culture story will empower employees as committed partners and passionate ambassadors. It will bring clarity to what is expected of every member of staff internally and will serve as a catalyst for employees to share and promote your vision externally.
Building on your Origin and Purpose stories, we can help you develop a Culture story that is both meaningful and motivating; a story that employees and stakeholders can participate in, influence and contribute to.