Paul Cash, CEO of Rooster Punk, says if we are to build knowledge and skills fit for the 21st century, we need to adapt to tomorrow’s world of work…

When I talk to my kids about a time when I didn’t have a mobile phone or a laptop, they’re baffled by the thought of anyone getting through life without digital devices. They can’t imagine a world without technology.

As I watch them regularly using smartphones and tablets to chat and game with people across the globe, it’s amazing to think that by the time they are my age, that their children will think this technology will be as obsolete as pagers and brief case-sized mobile phones are to today’s workforce.

And in the next decade, my children (and many others) will probably be working in jobs that are yet to be created. Just look at today; the top 10 jobs in demand now didn’t exist 10 years ago. Which only goes to show the lightning speed of ongoing change. It’s very hard to imagine what the world will look like 20 years from now.

But it’s not tech alone that’s changing the world. The globalisation and mobilisation of talent alongside the continual innovation in tech, means we all have to keep up with the pace of change and the type of work we’re doing and want to do.

Keeping up with the competition and international talent pool that’s only becoming more skilled and mobile is a huge challenge we all face. The strongest individuals will be the ones who are most adaptable to change.

In today’s global economy you have to have an attitude where you can learn, unlearn and then relearn. This means being proactive when it comes to your own professional development so you stay relevant in this fast-paced world we live in.

It’s easy to get lazy or lose your passion to learn when life and careers get in the way, but if you resist the process of learning, unlearning and relearning, your options begin to narrow dramatically.

Whether that’s unlearning the technology you use, unlearning the way you approach your brand, unlearning the way you communicate and deliver value, or unlearning what your target market wants; start looking at things differently. You might re-engineer your career and how you think in the process so that you not only survive, but thrive.

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