Why is the world littered with brands we don’t care about? Brands with no purpose and zero personality. Brands run by leaders who can’t see beyond their spreadsheets. The brands that are winning are doing something different. They are putting their customers, employees and society at the heart of their companies and treading a more enlightened and purposeful path. They are doing this not just because it’s the right thing to do, but also because it’s good for business.
In order to gain attention and enhance meaning, brands have turned to the power of storytelling to drive a deeper emotional connection with their customers and employees. In this breakfast session Paul Cash, Chief Rooster at Rooster Punk will discuss the transformative power of stories, and how it can help brands become more significant by talking about more than just their product.
Areas of discussion:
Who should attend?