Overview

Between April 2016 and March 2017, Samsung set ambitious growth targets to drive sales of its Gear VR product to businesses. Its mission? To encourage businesses to pioneer VR initiatives within their organisations.

Objective

To encourage businesses to pioneer VR initiatives within their organisation.

Solution

To help Samsung meaningfully connect and inspire its target audience, Rooster Punk came up with a bold thought leadership initiative, alongside creating a content hub to give these businesses a place to find the world’s most creative and exciting VR stories from other businesses. 

1. Using online content marketing Rooster Punk produced a series of thought leadership pieces. These were crafted into a series of social posts used on the Samsung LinkedIn and Twitter channels. 

2. Media partnership with Alphr.com  helped drive conversation was taken to an open environment where influencers in their respective departments of sales, marketing and HR were already looking for content around the business use of VR. 

Results:

A number of success stories helped Samsung sales teams acquire new VR customers – including businesses such as Thomas Cook, Reckitt Benckiser and Jaguar Land Rover

  • Jaguar Land Rover is a £1.4m revenue opportunity, with an S7, Gear VR and Tab S2 to be rolled out in every dealership across the globe.
  • The Alphr content hub attracted 19,918 unique visitors. It also proved to be a sticky experience, with an average dwell time of 2:54, 16% higher than Dennis Publishing’s benchmark of 2:30.

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