Who: Currencycloud is an innovative FinTech business that makes managing international payments in today’s global digital economy simple and scalable for financial institutions, payment companies and digital marketplaces.
Why: Following a successful round of investment Currencycloud appointed Rooster Punk to help humanise their complex product proposition into a purposeful and engaging story that resonated with audiences and employees across the globe.
What: We immersed ourselves in the business with a series of leadership interviews, interactive employee workshops, customer interviews and online surveys. The insights were used to articulate a new purpose, mission and vision; all brought to life with a new logo, new values and a new visual identity. The brand launched in June 2016 with a new website, new branded offices, video content and a range of supporting collateral.
”We had to do a total re-brand and move offices in three months. Rooster Punk have turned us from a tech focused financial company into something meaningful. They helped deliver a complex project involving multiple stakeholders without dropping the ball.”
Helen Aboagye, VP Marketing, Currencycloud
Achievements: Following the brand launch in April 2016, Currencycloud saw some dramatic business results. Inbound web visits increased by 20%. Sales opportunities increased by 42%. Win rates increased by 25% immediately following the launch and continued to increase to a further 77% over the year. Employee NPS also increased by a huge 20 points.