Who: Make It Cheaper is a fast track company that eradicates the hassle faced by Britain’s small businesses when it comes to shopping around to get a better deal on electricity, gas, insurance, merchant services and telecoms.
Why: Make It Cheaper needed an injection of something new to try and turn their fairly low interest and dry proposition into something that had a more human and engaging story behind it.
What: We developed a purpose and new visual identity for Make It Cheaper that not only gave their customers a different way to think about ‘boring energy savings’, but gave all their employees a reason to get out of bed in the morning. The brand launched in June 2016 with a new story, website, video, internal communications and a range of supporting collateral.
“I’m delighted with the impact Rooster Punk have had on our proposition. We’ve created the right platform for delivering an emotional connection externally, but also a genuine emotional bond with the teams across the business. We share a greater sense of purpose, it’s why we get out of bed every day – to put a smile on the faces of British businesses. The fact that they’re a great bunch too makes this success even sweeter”
Sam Reynolds, Marketing Director, Make it Cheaper
Achievements: The first wave of activity centered on getting high levels of internal engagement with the new positioning and story. Make It Cheaper saw a dramatic uplift of 117% on its eNPS survey compared to the previous period. Staff received the new story well, scoring it 8.4/10. Staff churn in its call centre decreased by a huge 37%.