Paul Cash
CEO & Founder
About
Doing B2B with heart & soul.
Our Story
A history of ruffling feathers.
We’ve been changing the B2B landscape from the inside out for over a decade. Our not-so-secret mission? Breathe life, storytelling and emotion into the functional and flat. We call this Humanizing B2B and we believe in its power so much we even wrote a best-selling book about it.
Clients
Who we work with.
Believers
We work with VC-funded scale-ups (Series A–E) that are shaking up how people live, learn, and work. From Fintech to Health Tech to Climate Tech, these teams run on belief and purpose. They’re hungry for growth – and hell-bent on leaving their mark on the world.
Transformers
We support PE-backed, mid-market companies on high-speed, high-stakes growth journeys – often via M&A. They need clarity that cuts through and go-to-market swagger that lands fast. From software and services to logistics, AI and the metaverse, they're driven to dominate their categories.
Imagineers
We team up with global blue-chips ready to reimagine their role, eradicate complexity, and unlock new paths to growth. Driven by customers, planet, and purpose, they’re ambitious, future-focused, and ready to do whatever it takes.
Brands
Just some of the companies we’ve humanized.
Awards
Recent recognitions.
Team
Meet the Roosters.
Andrew Last
Managing Director
Andrea Allen
Commercial & Operations Director
Mark Evans
Chief Growth Officer
Tony Donnellan
Chief Strategy Officer
James Swan
Executive Creative Director
Bryony Smithers
Client Experience Director
Kate Flather
Creative Director
Nathan Downing
Senior Designer
Rowan Usher
Strategist & Planner
Bea Alabaster
Senior Stategist & Planner
Nikola Garricks
Account Director
Luijie Salas
Finance Assistant
Will Dennies
Filmmaker
Jake Bird
AI Consultant
Yasmine Khan
Personal Growth Coach
Safiya Hassan
Co-founder Personal Growth Division
Culture
We don’t believe in business-as-usual.
Business as a force for good isn’t just a mantra; it’s how we show up every day – for each other and for the planet. Our purpose lies in doing meaningful work that leaves the world better than we found it.
Learn more
