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About

Doing B2B with heart & soul.

Our Story

A history of ruffling feathers.

We’ve been changing the B2B landscape from the inside out for over a decade. Our not-so-secret mission? Breathe life, storytelling and emotion into the functional and flat. We call this Humanizing B2B and we believe in its power so much we even wrote a best-selling book about it.

Clients

Who we work with.

Believers

We work with VC-funded scale-ups (Series A–E) that are shaking up how people live, learn, and work. From Fintech to Health Tech to Climate Tech, these teams run on belief and purpose. They’re hungry for growth – and hell-bent on leaving their mark on the world.

Transformers

We support PE-backed, mid-market companies on high-speed, high-stakes growth journeys – often via M&A. They need clarity that cuts through and go-to-market swagger that lands fast. From software and services to logistics, AI and the metaverse, they're driven to dominate their categories.

Imagineers

We team up with global blue-chips ready to reimagine their role, eradicate complexity, and unlock new paths to growth. Driven by customers, planet, and purpose, they’re ambitious, future-focused, and ready to do whatever it takes.

Brands

Just some of the companies we’ve humanized.

Awards

Recent recognitions.

Team

Meet the Roosters.

Paul Cash

CEO & Founder

Andrew Last

Managing Director

Andrea Allen

Commercial & Operations Director

Mark Evans

Chief Growth Officer

Tony Donnellan

Chief Strategy Officer

James Swan

Executive Creative Director

Bryony Smithers

Client Experience Director

Kate Flather

Creative Director

Nathan Downing

Senior Designer

Rowan Usher

Strategist & Planner

Bea Alabaster

Senior Stategist & Planner

Nikola Garricks

Account Director

Luijie Salas

Finance Assistant

Will Dennies

Filmmaker

Jake Bird

AI Consultant

Yasmine Khan

Personal Growth Coach

Safiya Hassan

Co-founder Personal Growth Division

Culture

We don’t believe in business-as-usual.

Business as a force for good isn’t just a mantra; it’s how we show up every day – for each other and for the planet. Our purpose lies in doing meaningful work that leaves the world better than we found it.

Learn more