Home - Rooster Punk: Award Winning B2B Marketing Agency

Rooster Punk is a creative storytelling agency putting the humanity and soul back into B2B marketing.

OUR STORY

We help companies re-imagine their brand position, story and identity
We help develop thought leadership and content strategies
We help create relevant and memorable marketing campaigns
We help build and execute, intelligence driven ABM programmes
Watch our uplifting “I want to be a B2B marketer” video here

Our awards

Winner

B2B Marketing Awards, 2020

Silver Award, Best Brand Initiative for Crowdcube’s 'Funding the Wonderful'

Finalist

DMA Awards, 2020

Nominated for Best B2B Campaign

Finalist

Drum Awards B2B, 2020

Nominated for Best Content Marketing and Best Product Launch

Case Story | KPMG

A story about facing a changing future together, and seeing it through.

How we helped develop a story-driven ABM campaign for KPMG that engaged key accounts and smashed revenue targets.

Key Results:

£87m

pipeline of new
revenue created

£59m

value of closed
opportunities

In a world of funnels, engines, tech stacks, intent data and ABM we need to remember one thing above all else… we’re selling to human beings.

OUR WORK

Case Story | CROWDCUBE

Creating a category-defining brand story for Crowdcube

How we helped create a new purpose, story and brand identity for the equity crowd funding specialist, Crowdcube.

Key Results:

38%

increase in revenue

49%

Increase in investments

Rooster Punk is an award winning, B2B Storytelling agency with a focus on transformational growth. We take a story-first approach to branding projects, content creation, campaigns, ABM and sales enablement. Behind our logo you will find a passionate bunch of storytellers, creatives, strategists and technologists. We’re 20 people all fired up by the same purpose: to help humanize B2B marketing.

Level 1

Transforming your business by putting an organizing story at the heart of everything

WHAT DOES THIS INCLUDE?

Creating clarity around company purpose, mission and vision
Creating strategic positioning and key narratives to drive growth
Creating meaningful brand stories that engage and sell
Creating powerful visual languages and identities that help you stand out

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Level 2

Developing story-first, ABM, content and campaigns that drive sales & marketing effectiveness

WHAT DOES THIS INCLUDE?

Creating insight driven strategies and ICPs using intent and technographic data
Creating story-first messaging and value propositions on a one-to-one, one-to-few and one-to many basis.
Creating story-first marketing and nurture campaigns that connect with customers in unexpected and meaningful ways
Creating a story-first approach to ABM that gives sales people something to smile about

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Level 3

Creating tactical story-first assets from explainer videos to sales decks

WHAT DOES THIS INCLUDE?

Creating emotional brand films and mood setter videos that bring your company to life
Creating memorable explainer videos and sales decks that create clarity around what you do
Creating story-first content including infographics, investor decks, direct mail and customer case studies
Creating standalone digital assets from web sites to apps to online tools

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Showcase | Rooster Punk

Humanizing B2B: We’ve only gone and written a book!

Rooster Punk's very own Paul Cash and James Trezona bring together the latest thinking on humanized B2B marketing. 'Humanizing B2B' helps leaders and their businesses grow and dominate their categories, and become meaningful in today’s demanding world.