We create fun, fame and fortune for complex B2B companies through a relevant and human approach to Brand, Culture, ABM and Sales Enablement. We put employees, customers, storytelling and emotion at the heart of everything we do. We simply call it #HumanizingB2B
Watch our uplifting “I want to be a B2B marketer” video here
Our awards
Winner
B2B Marketing Awards, 2020
Silver Award, Best Brand Initiative for Crowdcube’s 'Funding the Wonderful'
Finalist
DMA Awards, 2020
Nominated for Best B2B Campaign
Finalist
Drum Awards B2B, 2020
Nominated for Best Content Marketing and Best Product Launch
Case Story
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KPMG
A story about facing a changing future together, and seeing it through.
How we helped develop a story-driven ABM campaign for KPMG that engaged key accounts and smashed revenue targets.
Key Results:
£87m
pipeline of new
revenue created
revenue created
£59m
value of closed
opportunities
opportunities
In a world of funnels, engines, tech stacks, intent data and ABM we need to remember one thing above all else… we’re selling to human beings.
Case Story
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CROWDCUBE
Creating a category-defining brand story for Crowdcube
How we helped create a new purpose, story and brand identity for the equity crowd funding specialist, Crowdcube.
Key Results:
38%
increase in revenue
49%
Increase in investments
Our Services
Rooster Punk is an award winning, B2B Storytelling agency with a focus on transformational growth. We take a story-first approach to branding projects, content creation, campaigns, ABM and sales enablement. Behind our logo you will find a passionate bunch of storytellers, creatives, strategists and technologists. We’re 20 people all fired up by the same purpose: to help humanize B2B marketing.
Level 1
Transforming your business by putting an organizing story at the heart of everything
WHAT DOES THIS INCLUDE?
- Creating clarity around company purpose, mission and vision
- Creating strategic positioning and key narratives to drive growth
- Creating meaningful brand stories that engage and sell
- Creating powerful visual languages and identities that help you stand out
Level 2
Developing story-first, ABM, content and campaigns that drive sales & marketing effectiveness
WHAT DOES THIS INCLUDE?
- Creating insight driven strategies and ICPs using intent and technographic data
- Creating story-first messaging and value propositions on a one-to-one, one-to-few and one-to many basis.
- Creating story-first marketing and nurture campaigns that connect with customers in unexpected and meaningful ways
- Creating a story-first approach to ABM that gives sales people something to smile about
Level 3
Creating tactical story-first assets from explainer videos to sales decks
WHAT DOES THIS INCLUDE?
- Creating emotional brand films and mood setter videos that bring your company to life
- Creating memorable explainer videos and sales decks that create clarity around what you do
- Creating story-first content including infographics, investor decks, direct mail and customer case studies
- Creating standalone digital assets from web sites to apps to online tools
Case Story
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NOWSE
A story-led product launch for Nowse.
How we helped create a name, story and identity for a new tech/data arm of Dennis Publishing.
Key Results:
117%
increase in revenue 2019
1,419%
increase in profit 2019
Latest thinking
Article
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Tony Donnellan
Self-propelling ABM: how you can shape the stories your audiences are telling each other
Our clients
Case Story
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RESPONSETAP
The transformational power of an entertaining story
How we helped create a humorous, brand-led initiative for ResponseTap that drove significant revenue.
Key Results:
630k
pipeline of new revenue created
375k
value of closed opportunities