Rooster Punk is a creative storytelling agency putting the humanity and soul back into B2B marketing.

OUR STORY

We create growth outcomes for complex B2B companies through an integrated approach to Brand, Storytelling, ABM and Sales Enablement that puts customers and employees at the heart of everything. We simply call it #HumanizingB2B

Watch our uplifting “I want to be a B2B marketer” video here

Award
nominations
Finalist
B2B Marketing Awards, 2020
Nominated for best brand initiative and best use of creative, 2020
Finalist
Drum Awards B2B, 2020
Nominated for best content marketing and best product launch, 2020
Finalist
B2B Marketing Awards, 2019
Nominated for best brand and most commercially successful, 2019

In a world of funnels, engines, tech stacks, intent data and ABM we need to remember one thing above all else… we’re selling to human beings.

Our Services

Rooster Punk is an award winning, B2B Storytelling agency with a focus on transformational growth. We take a story-first approach to branding projects, content creation, campaigns, ABM and sales enablement. Behind our logo you will find a passionate bunch of storytellers, creatives, strategists and technologists. We’re 20 people all fired up by the same purpose: to help humanize B2B marketing.

Level 1
Transforming your business by putting an organizing story at the heart of everything
WHAT DOES THIS INCLUDE?
  • Creating clarity around company purpose, mission and vision
  • Creating strategic positioning and key narratives to drive growth
  • Creating meaningful brand stories that engage and sell
  • Creating powerful visual languages and identities that help you stand out
Level 2
Developing story-first, ABM, content and campaigns that drive sales & marketing effectiveness
WHAT DOES THIS INCLUDE?
  • Creating insight driven strategies and ICPs using intent and technographic data
  • Creating story-first messaging and value propositions on a one-to-one, one-to-few and one-to many basis.
  • Creating story-first marketing and nurture campaigns that connect with customers in unexpected and meaningful ways
  • Creating a story-first approach to ABM that gives sales people something to smile about
Level 3
Creating tactical story-first assets from explainer videos to sales decks
WHAT DOES THIS INCLUDE?
  • Creating emotional brand films and mood setter videos that bring your company to life
  • Creating memorable explainer videos and sales decks that create clarity around what you do
  • Creating story-first content including infographics, investor decks, direct mail and customer case studies
  • Creating standalone digital assets from web sites to apps to online tools

Latest thinking

Blog | James Trezona
Igniting a story revolution: Rooster Punk’s first virtual B2B marketing event.
Showcase | Sage Pay
Touching the hearts of business owners.
Case Story | KPMG
A story about facing a changing future together, and seeing it through.
Article | Tony Donnellan
Self-propelling ABM: how you can shape the stories your audiences are telling each other
Blog | Andrea Allen
The new human leadership and what it means for us living in 2020.
Showcase | TATA
Helping TCS connect their story and the global running community
Article | Kate Flather
There’s too much Coronavirus-related content out there. Here’s why you should be adding to it.
Showcase | Fujitsu
Shaping debate in a radically changing world.
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Our clients

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