Humanize for growth

Strategy, stories, campaigns and experiences creatively applied to the wonderful world of brand and demand in complex B2B markets.

Brand Demand

Hello!

We’re Rooster Punk, the creative storytelling agency that’s unleashing the power of heart, humanity and humour in the world of B2B marketing.

We’re not the biggest B2B agency in the world. We’re not the most decorated, the most expensive, or the most revered. So, why would you want to work with us?

Because we see the world of B2B marketing differently.

While others talk product, we talk people. While others generate leads, we generate memories. While others crafts messages, we craft stories. While others talk Account Based Marketing, we talk Account Based Love.

We simply call our approach Humanizing B2B.

If you’re a different kind of B2B marketer, give us a call.

Accolades
Winner
The Drum Awards B2B, 2021
Agency of the Year
Nominated
B2B Marketing Awards, 2022
Agency of the Year
Nominated
UK Agency Awards, 2022
Agency of the Year

We work with

Leave your mark
on the world

We work with VC-funded scale-ups (series A-E) who are maturing fast and on a mission to fundamentally change the way people live, learn and work.

From Fintech to Healthtech to Climatetech, these companies are fuelled by belief and purpose. They have a big appetite for growth, and want to leave their mark on the world.

Let the world
know your name

We work with PE-backed, mid-market, M&A-hungry companies who are on a transformative journey. These businesses need to mobilise fast, and go to market with clarity and audacity.

From software to hardware, services to logistics, Ai to the metaverse. These companies are energised by the size and scale of the transformation ahead, and have an insatiable appetite for growth and category domination.

Make the world
a better place

We work with global blue-chips who need to reimagine their role in the world, eradicate complexity and drive growth in new and exciting ways.

These companies are customer and planet driven, and have an innate desire to make society and the world of work a better place for all of us. They are growth hungry, ambitious, and ready to do whatever it takes.

How can we help

Humanize
your brand

Brand strategy, identity and activation.

Here’s a selection of our brand work covering everything from strategy and repositioning to naming, identity, activation and TV advertising.

We’re proud to work for VC-backed scale-ups like Currencycloud and Learnerbly, to global giants like Elavon, Markel and Equifax.

We would love to work with you next.

#HumanizingB2B

Crowdcube

Creating a category-defining brand story for Crowdcube.

Elavon

Charming the socks off SMBs for Elavon

Elovo

A truly uplifting tale of Elovo

Learnerbly

Helping Learnerbly grow their people, business and brand

Newsflare

An invitation to the greatest show on earth

1 / 5

Download your copy of our Brand showcase

Download showcase
Transformers
Case Story | Elavon

How to grow into the business you want to be.

We created a campaign designed to charm and engage small business owners with ambition – showing them that Elavon is the perfect payments partner to help them grow into the business they want to be.
Key Results:
89%
uplift in brand recognition
on YouTube
12%
increase in organic
search visitors
READ MORE

How can we help

Humanize
your demand

Strategic campaigns, ABM and content marketing

Here’s a selection of our work covering strategic campaigns, Account Based Marketing (ABM), Deal Based Marketing (DBM) and more general content marketing and demand generation.

We’re proud to work for next generation tech companies like WalkMe, as well as established blue chips like Capgemini, KPMG and TCS.

#HumanizingB2B

TCS

Introducing TATA Consultancy Services to the British public

KPMG

A story about facing a changing future, and seeing it through.

Capgemini

When you’re facing big challenges, it’s time to think big together

YuLife

A YuLife case study: Helping businesses take heart.

Imagen

A story of mythical creatures made real

1 / 5

Download your copy of our Demand showcase

Download showcase
Imagineers
Case Story | Capgemini

How getting personal with thought leaders paid off for Capgemini

How do you take a piece of heavyweight thought leadership and make it accessible for many different audiences on a shoestring budget, in a campaign that keeps the conversation going long after launch?
Key Results:
17,600
Social impressions, 120% of target!
23%
Asset download rate, double previous benchmarks
READ MORE

Our ABM offering

Do you get that sinking feeling that your ABM initiatives have fallen into the habit of being lazy sales campaigns? Are you submerged in your own complexity and unable to deliver an account experience that can deliver on your growth targets? Don’t worry, you’re not alone.

Many ABM programmes (some research indicates over half) fail to meet expectations; sales and marketing leaders, despite all good intentions, find themselves on the back foot. The big question is, “What steps can you take to change hearts and minds?” After all, it’s tough out there, retention is an equal priority to growth. It’s time to shake things up with a more engaging and human approach. Its time to call in the Roosters!

Find out more

Taking B2B somewhere new

Discover the
magic formula

How would you like to develop B2B marketing superpowers? It’s easy: just get your hands on a copy of our best-selling business book, Humanizing B2B, where we share everything we know about driving growth through a transformative people-first approach.

#HumanizingB2B
More info Videos & podcasts Order the book

Humanizing B2B is a rallying cry and essential reading for ambitious B2B marketers eager to transform their careers. It is a refreshing, inspiring and passionate tour de force of why emotion and storytelling must be placed at the heart of a business’s brand and sales proposition.

5 star rating
Luke Lang, Co-founder and CMO at Crowdcube

This is a book that breaks down the barriers of brand building in B2B. For brand and lead generation marketers this is a must read. It’s bold, informative and makes a compelling case that brand is demand. Humanizing B2B is the only way to go.

5 star rating
Mark Bogaerts, Director Brand & Sponsorship Europe/UK at Tata Consultancy Services

Our clients

Ruth Peters
Marketing Director, Global Automotive Marketing Lead at Capgemini

“This campaign made clever use of limited resources to elevate our experts and connect them to their audience. We are in a stronger position to exploit the SDT market as a result of this outstanding thought leadership programme.”

Orla McGuinness
Head of European Marketing at Elavon Europe

“I’m so glad we took the leap with Rooster Punk and heroed Elavon’s standout customer service and flexible portfolio with this fun, memorable and well-executed campaign. The results speak for themselves and has moved us to a higher level in how we market Elavon.”

Michael Wolfe
Head of Brand & Marketing at PIC

“Rooster Punk gave us an incredible foundation to help us grow our brand and engage with key decision makers and different stakeholders. Through a laser-focused social strategy, based on in-depth insights and a clear sense of how to tell our story, the programme has already delivered beyond expectations and exciting times lie ahead.”

Believers
Case Story | Crowdcube

Creating a category-defining brand story for Crowdcube

How we helped create a new purpose, story and brand identity for the equity crowd funding specialist, Crowdcube.
Key Results:
38%
increase in revenue
49%
Increase in investments
READ MORE

Latest thinking

Article | Thanh Hoang
How AI is transforming ABM strategies
Case Story | TCS
Care²: Building affinity through a shared commitment to care
Showcase | Capgemini
When you’re facing big challenges, it’s time to think big together
Showcase | TCS
Helping TCS connect their story and the global running community.
Showcase | ENGINE B
How storytelling got under the bonnet of Professional Services.
Showcase | YuLife
A YuLife case study: Helping businesses take heart.
Case Story | KPMG
A story about facing a changing future, and seeing it through.
Showcase | Sage Pay
Touching the hearts of business owners.
Blog | Tony Donnellan
BigABM: What can you do to win those big new accounts?
LOAD MORE

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