It’s time to experience the joy of growth.

Every business, every leader and every employee deserves to feel the joy of growth. Those magical moments that make the grind worthwhile. We help build the brands, drive the demand and shape the cultures that make it all possible. We simply call our approach, Humanizing B2B.

Brand Demand Contact us

It’s time to stop wondering.

At the heart of everything we do lies a simple belief: growth should be joyful. Not just measured in profits or metrics, but felt in the energy, pride, and excitement of everyone—leaders, employees, and customers alike.

We believe joyful growth starts with Humanizing B2B. It’s our philosophy and our guiding star. By shifting the focus from faceless transactions to meaningful connections, we turn growth into something human, powerful, and unforgettable.

Whether it’s driving business growth, shaping vibrant cultures, or empowering leaders and employees, our approach is always the same: make it real, make it human, make it joyful.

Because when you humanize B2B, you create brands and people that customers don’t just buy from—they buy into.

Stop wondering what your brand could be. Start experiencing the joy of growth. Call us today.

Clients we've helped

We work with

Leave your mark
on the world

We work with VC-funded scale-ups (series A-E) who are maturing fast and on a mission to fundamentally change the way people live, learn and work.

From Fintech to Healthtech to Climatetech, these companies are fuelled by belief and purpose. They have a big appetite for growth, and want to leave their mark on the world.

Here, we’ve helped humanize the likes of Allica Bank, Funding Circle, Currencycloud, Divido, Learnerbly and many more…

Let the world
know your name

We work with PE-backed, mid-market, M&A-hungry companies who are on a transformative journey. These businesses need to mobilise fast, and go to market with clarity and audacity.

From software to hardware, services to logistics, Ai to the metaverse. These companies are energised by the size and scale of the transformation ahead, and have an insatiable appetite for growth and category domination.

Here, we’ve helped humanize the likes of Marlink, TeamViewer, WalkMe, Elavon, and many more…

Make the world
a better place

We work with global blue-chips who need to reimagine their role in the world, eradicate complexity and drive growth in new and exciting ways.

These companies are customer and planet driven, and have an innate desire to make society and the world of work a better place for all of us. They are growth hungry, ambitious, and ready to do whatever it takes.

Here, we’ve helped humanize the likes of Capgemini, LinkedIn, Ericsson, Akamai, TCS, NTT DATA, Bupa, KPMG, MARKEL, and many more…

Ruth Peters

Marketing Director, Global Automotive Marketing Lead at Capgemini

“This campaign made clever use of limited resources to elevate our experts and connect them to their audience. We are in a stronger position to exploit the SDT market as a result of this outstanding thought leadership programme.”

Orla McGuinness

Head of European Marketing at Elavon Europe

“I’m so glad we took the leap with Rooster Punk and heroed Elavon’s standout customer service and flexible portfolio with this fun, memorable and well-executed campaign. The results speak for themselves and has moved us to a higher level in how we market Elavon.”

Michael Wolfe

Head of Brand & Marketing at PIC

“Rooster Punk gave us an incredible foundation to help us grow our brand and engage with key decision makers and different stakeholders. Through a laser-focused social strategy, based on in-depth insights and a clear sense of how to tell our story, the programme has already delivered beyond expectations and exciting times lie ahead.”

How can we help

Humanize
your brand

Brand strategy, identity and activation.

Here’s a selection of our brand work covering everything from strategy and repositioning to naming, identity, activation and TV advertising.

We’re proud to work for VC-backed scale-ups like Currencycloud and Learnerbly, to global giants like Elavon, Markel and Equifax.

We would love to work with you next.

#HumanizingB2B

Crowdcube

Creating a category-defining brand story for Crowdcube.

Elavon

Charming the socks off SMBs for Elavon

Elovo

A truly uplifting tale of Elovo

Learnerbly

Helping Learnerbly grow their people, business and brand

Newsflare

An invitation to the greatest show on earth

1 / 5

Download your copy of our Brand showcase

Download showcase

Transformers

Case Story | Elavon

How to grow into the business you want to be.

We created a campaign designed to charm and engage small business owners with ambition – showing them that Elavon is the perfect payments partner to help them grow into the business they want to be.

Key Results:

89%

uplift in brand recognition
on YouTube

12%

increase in organic
search visitors

Humanize
your demand

Strategic campaigns, ABM and content marketing

Here’s a selection of our work covering strategic campaigns, Account Based Marketing (ABM), Deal Based Marketing (DBM) and more general content marketing and demand generation.

We’re proud to work for next generation tech companies like WalkMe, as well as established blue chips like Capgemini, KPMG and TCS.

#HumanizingB2B

TCS

Introducing TATA Consultancy Services to the British public

KPMG

A story about facing a changing future, and seeing it through.

Capgemini

When you’re facing big challenges, it’s time to think big together

YuLife

A YuLife case study: Helping businesses take heart.

Imagen

A story of mythical creatures made real

1 / 5

Download your copy of our Demand showcase

Download showcase

Imagineers

Case Story | Capgemini

How getting personal with thought leaders paid off for Capgemini

How do you take a piece of heavyweight thought leadership and make it accessible for many different audiences on a shoestring budget, in a campaign that keeps the conversation going long after launch?

Key Results:

17,600

Social impressions, 120% of target!

23%

Asset download rate, double previous benchmarks

Our ABM offering

Do you get that sinking feeling that your ABM initiatives have fallen into the habit of being lazy sales campaigns? Are you submerged in your own complexity and unable to deliver an account experience that can deliver on your growth targets? Don’t worry, you’re not alone.

Many ABM programmes (some research indicates over half) fail to meet expectations; sales and marketing leaders, despite all good intentions, find themselves on the back foot. The big question is, “What steps can you take to change hearts and minds?” After all, it’s tough out there, retention is an equal priority to growth. It’s time to shake things up with a more engaging and human approach. Its time to call in the Roosters!

Find out more

Believers

Case Story | ALLICA BANK

Launching the business bank that’s shaking up the market in style

Allica are on a mission to revolutionise the business banking industry - they asked us to create a campaign that would, with modest media spend, win the attention of an audience who were understandably sceptical about the claims of banks, new and old.

Key Results:

60m

impressions

14x

increase in branded search

Latest thinking

Blog | Rooster Punk

Challenging the B2B status quo

Blog | Rooster Punk

A new MD for a new era of Rooster Punk

Article | Kate Flather

The art of reduction: lessons from songwriting

Showcase | TCS

Helping TCS connect their story and the global running community.

Case Story | ALLICA BANK

Launching the business bank that’s shaking up the market in style

Case Story | KPMG

A story about facing a changing future, and seeing it through.

It’s time to experience the joy of growth.

It’s time to stop wondering.

Clients we've helped

We work with

Leave your mark on the world

Let the world know your name

Make the world a better place

How can we help

Humanize your brand

Download your copy of our Brand showcase

How can we help

Humanize your demand

Download your copy of our Demand showcase

Our ABM offering

Taking B2B somewhere new

Discover the magic formula

Latest thinking

Subscribe to Rooster Punk’s monthly B2B Story Digest

Leave your mark
on the world

Let the world
know your name

Make the world
a better place

Humanize
your brand

Humanize
your demand

Discover the
magic formula