Creating a category-defining brand story for Crowdcube.
How to grow into the business you want to be.
Strategy, stories, campaigns and experiences creatively applied to the wonderful world of brand and demand in complex B2B markets.
We’re Rooster Punk, the creative storytelling agency that’s unleashing the power of heart, humanity and humour in the world of B2B marketing.
We’re not the biggest B2B agency in the world. We’re not the most decorated, the most expensive, or the most revered. So, why would you want to work with us?
Because we see the world of B2B marketing differently.
While others talk product, we talk people. While others generate leads, we generate memories. While others crafts messages, we craft stories. While others talk Account Based Marketing, we talk Account Based Love.
We simply call our approach Humanizing B2B.
If you’re a different kind of B2B marketer, give us a call.
We work with VC-funded scale-ups (series A-E) who are maturing fast and on a mission to fundamentally change the way people live, learn and work.
From Fintech to Healthtech to Climatetech, these companies are fuelled by belief and purpose. They have a big appetite for growth, and want to leave their mark on the world.
We work with PE-backed, mid-market, M&A-hungry companies who are on a transformative journey. These businesses need to mobilise fast, and go to market with clarity and audacity.
From software to hardware, services to logistics, Ai to the metaverse. These companies are energised by the size and scale of the transformation ahead, and have an insatiable appetite for growth and category domination.
We work with global blue-chips who need to reimagine their role in the world, eradicate complexity and drive growth in new and exciting ways.
These companies are customer and planet driven, and have an innate desire to make society and the world of work a better place for all of us. They are growth hungry, ambitious, and ready to do whatever it takes.
Brand strategy, identity and activation.
Here’s a selection of our brand work covering everything from strategy and repositioning to naming, identity, activation and TV advertising.
We’re proud to work for VC-backed scale-ups like Currencycloud and Learnerbly, to global giants like Elavon, Markel and Equifax.
We would love to work with you next.
How to grow into the business you want to be.
Strategic campaigns, ABM and content marketing
Here’s a selection of our work covering strategic campaigns, Account Based Marketing (ABM), Deal Based Marketing (DBM) and more general content marketing and demand generation.
We’re proud to work for next generation tech companies like WalkMe, as well as established blue chips like Capgemini, KPMG and TCS.
Introducing TATA Consultancy Services to the British public
A story about facing a changing future, and seeing it through.
When you’re facing big challenges, it’s time to think big together
A YuLife case study: Helping businesses take heart.
A story of mythical creatures made real
How getting personal with thought leaders paid off for Capgemini
Do you get that sinking feeling that your ABM initiatives have fallen into the habit of being lazy sales campaigns? Are you submerged in your own complexity and unable to deliver an account experience that can deliver on your growth targets? Don’t worry, you’re not alone.
Many ABM programmes (some research indicates over half) fail to meet expectations; sales and marketing leaders, despite all good intentions, find themselves on the back foot. The big question is, “What steps can you take to change hearts and minds?” After all, it’s tough out there, retention is an equal priority to growth. It’s time to shake things up with a more engaging and human approach. Its time to call in the Roosters!
How would you like to develop B2B marketing superpowers? It’s easy: just get your hands on a copy of our best-selling business book, Humanizing B2B, where we share everything we know about driving growth through a transformative people-first approach.
“This campaign made clever use of limited resources to elevate our experts and connect them to their audience. We are in a stronger position to exploit the SDT market as a result of this outstanding thought leadership programme.”
“I’m so glad we took the leap with Rooster Punk and heroed Elavon’s standout customer service and flexible portfolio with this fun, memorable and well-executed campaign. The results speak for themselves and has moved us to a higher level in how we market Elavon.”
“Rooster Punk gave us an incredible foundation to help us grow our brand and engage with key decision makers and different stakeholders. Through a laser-focused social strategy, based on in-depth insights and a clear sense of how to tell our story, the programme has already delivered beyond expectations and exciting times lie ahead.”
Creating a category-defining brand story for Crowdcube
Get the latest thinking on B2B storytelling straight to your inbox every month. It’s no regular newsletter, our B2B Story Digest is your new portal to the world of trending social conversation, so you can play a part in the discussion.