Sogeti
Helping Sogeti make a very big impression
- Storytelling
- Business Growth
B2B Remastered.
London's storytelling-led B2B brand agency. Gold Winner, B2B Marketing Awards. IPA Beacon List, 2026
We're Rooster Punk, a storytelling-led B2B brand and creative agency working with Fujitsu, Colt, Capgemini, Okta and Sogeti.
AI has changed how marketing works. It hasn't changed what makes businesses grow. Winning today demands two things: creating brands that people genuinely choose, and building marketing organisations that become smarter with every decision. We help you do both.
We call them Humanize and Systemize. Two operating systems. One growth agenda.
Humanize & Systemize
Humanize
Win the human battle in an AI-first world.
Build relevance, trust and preference through the combined power of brand, authority building and demand generation.
Systemize
Build a smarter sales & marketing organisation.
Connect people, knowledge, AI and workflows to create a more intelligent sales & marketing system that works smarter, learns faster and continuously improves.
Who We Are
We're the original B2B storytellers and the authors of the best-selling book Humanizing B2B.
Founded in 2013 by Paul Cash, Rooster Punk has spent over a decade bringing storytelling, brand strategy, and creative campaigns to B2B companies including TeamViewer, Colt, Capgemini, Allica Bank, and Sogeti; work that's won B2B Agency of the Year at The Drum Awards, Gold at the B2B Marketing Awards, and a place on the IPA Beacon List. We partner with businesses at critical moments of transformation, where growth demands both human creativity and smarter systems. That's why we work across two connected disciplines: Humanize and Systemize. When we get it right, conversations flow, revenues grow, and joy returns to the work.
Our B2B Creative Services
Growth isn’t binary, it’s deeply human.
Business growth
Without a compelling brand, and marketing that actually moves people, growth stalls. We help unlock brand-led growth that’s designed to make your sales team’s job easier.
Let's grow
Cultural growth
This is about turning your internal energy into external impact. When people on the inside are fired up, the brand on the outside becomes irresistible.
Let's Grow
Personal growth
We help build your personal brand and influence as well as supporting you with coaching that makes growth feel joyful, not just stressful.
Let's GrowWork
Our work in the wild.
Allica Bank
Launching the business bank that’s shaking up the market in style
- Business Growth
- Cultural Growth
- Advertising
- Internal Comms
- Branding
Access Group
Unlocking new revenue with an AI product launch
- Business Growth
- Branding
- Advertising
TeamViewer
Redefining the digital workplace to drive growth
- Business Growth
- Campaign
- Thought Leadership
Colt
Helping Colt cut through complexity.
- Business Growth
- Branding
Elavon
The payments provider that never misses a beat
- Business Growth
- Film
- Storytelling
Awards
Recent recognitions.
This campaign made clever use of limited resources to elevate our experts and connect them to their audience. We are in a stronger position as a result of this outstanding thought leadership programme.
We'd been around the houses and it was the first time we had actually seen ideas from an agency that sparked our imagination and also got our CEO excited.
Thanks to their expertise we have seen dramatic increases in followers and engagement. Their well-rounded experience of all things brand and marketing and their creative approach and ongoing support has been great.
The Rooster team are wonderful to work with, getting under the skin of the challenge, taking the time to understand our business, products and who are targeting is fundamental to a strong work relationship and getting it right.
Rooster Punk created a powerful brand icon for the long term in the shape of the Allica hat. It’s brilliant to see our colleagues and partners adopt it with such enthusiasm – proof of the power of personality in branding.
Insights
What's new.
Research Report: B2B Marketing's Final Frontier
B2B Remastered event: Key takeaways
The best B2B CMOs of the next decade won't just build brands. They'll build systems.
Forget Ai. Let’s talk real intelligence.
The Goldfish Problem
The Business of Yes
Be famous for something or invisible for everything.
Why we Punk’d the B2B community with our ‘B2BLand’ rebrand
From sponsorship to storytelling: How Teamviewer is building a global tech brand
The Power of Positivity
HumanizingB2B
Discover the magic formula
How would you like to develop B2B marketing superpowers? It’s easy: just get your hands on a copy of our best-selling business book, Humanizing B2B, where we share everything we know about driving growth through a transformative people-first approach.
