We’re Rooster Punk, the creative storytelling agency that’s unleashing the power of heart, humanity and humour in the world of B2B marketing.
We’re not the biggest B2B agency in the world. We’re not the most decorated, the most expensive, or the most revered. So, why would you want to work with us?
Because we see the world of B2B marketing differently.
While others talk product, we talk people. While others generate leads, we generate memories. While others crafts messages, we craft stories. While others talk Account Based Marketing, we talk Account Based Love.
We simply call our approach Humanizing B2B.
If you’re a different kind of B2B marketer, give us a call.
Accolades
Winner
The Drum Awards B2B, 2021
Agency of the Year
Nominated
B2B Marketing Awards, 2022
Agency of the Year
Nominated
UK Agency Awards, 2022
Agency of the Year
We work with
Leave your mark on the world
We work with VC-funded scale-ups (series A-E) who are maturing fast and on a mission to fundamentally change the way people live, learn and work.
From Fintech to Healthtech to Climatetech, these companies are fuelled by belief and purpose. They have a big appetite for growth, and want to leave their mark on the world.
Let the world know your name
We work with PE-backed, mid-market, M&A-hungry companies who are on a transformative journey. These businesses need to mobilise fast, and go to market with clarity and audacity.
From software to hardware, services to logistics, Ai to the metaverse. These companies are energised by the size and scale of the transformation ahead, and have an insatiable appetite for growth and category domination.
Make the world a better place
We work with global blue-chips who need to reimagine their role in the world, eradicate complexity and drive growth in new and exciting ways.
These companies are customer and planet driven, and have an innate desire to make society and the world of work a better place for all of us. They are growth hungry, ambitious, and ready to do whatever it takes.
How can we help
Humanize your brand
Brand strategy, identity and activation.
Here’s a selection of our brand work covering everything from strategy and repositioning to naming, identity, activation and TV advertising.
We’re proud to work for VC-backed scale-ups like Currencycloud and Learnerbly, to global giants like Elavon, Markel and Equifax.
We created a campaign designed to charm and engage small business owners with ambition – showing them that Elavon is the perfect payments partner to help them grow into the business they want to be.
Here’s a selection of our work covering strategic campaigns, Account Based Marketing (ABM), Deal Based Marketing (DBM) and more general content marketing and demand generation.
We’re proud to work for next generation tech companies like WalkMe, as well as established blue chips like Capgemini, KPMG and TCS.
How getting personal with thought leaders paid off for Capgemini
How do you take a piece of heavyweight thought leadership and make it accessible for many different audiences on a shoestring budget, in a campaign that keeps the conversation going long after launch?
Do you get that sinking feeling that your ABM initiatives have fallen into the habit of being lazy sales campaigns? Are you submerged in your own complexity and unable to deliver an account experience that can deliver on your growth targets? Don’t worry, you’re not alone.
Many ABM programmes (some research indicates over half) fail to meet expectations; sales and marketing leaders, despite all good intentions, find themselves on the back foot. The big question is, “What steps can you take to change hearts and minds?” After all, it’s tough out there, retention is an equal priority to growth. It’s time to shake things up with a more engaging and human approach. Its time to call in the Roosters!
How would you like to develop B2B marketing superpowers? It’s easy: just get your hands on a copy of our best-selling business book, Humanizing B2B, where we share everything we know about driving growth through a transformative people-first approach.
Humanizing B2B is a rallying cry and essential reading for ambitious B2B marketers eager to transform their careers. It is a refreshing, inspiring and passionate tour de force of why emotion and storytelling must be placed at the heart of a business’s brand and sales proposition.
Luke Lang, Co-founder and CMO at Crowdcube
This is a book that breaks down the barriers of brand building in B2B. For brand and lead generation marketers this is a must read. It’s bold, informative and makes a compelling case that brand is demand. Humanizing B2B is the only way to go.
Mark Bogaerts, Director Brand & Sponsorship Europe/UK at Tata Consultancy Services
Our clients
Ruth Peters
Marketing Director, Global Automotive Marketing Lead at Capgemini
“This campaign made clever use of limited resources to elevate our experts and connect them to their audience. We are in a stronger position to exploit the SDT market as a result of this outstanding thought leadership programme.”
Orla McGuinness
Head of European Marketing at Elavon Europe
“I’m so glad we took the leap with Rooster Punk and heroed Elavon’s standout customer service and flexible portfolio with this fun, memorable and well-executed campaign. The results speak for themselves and has moved us to a higher level in how we market Elavon.”
Michael Wolfe
Head of Brand & Marketing at PIC
“Rooster Punk gave us an incredible foundation to help us grow our brand and engage with key decision makers and different stakeholders. Through a laser-focused social strategy, based on in-depth insights and a clear sense of how to tell our story, the programme has already delivered beyond expectations and exciting times lie ahead.”
Believers
Case Story|Crowdcube
Creating a category-defining brand story for Crowdcube
How we helped create a new purpose, story and brand identity for the equity crowd funding specialist, Crowdcube.
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