Introducing Pulse: Our new diagnostic tool to reveal how human your B2B brand is, and where you can win.
When your homepage feels like a spec sheet, your service page reads like a user manual, and your blog posts sound like they were written by committee… your audience tunes out. Or worse, forgets you entirely.
Pulse is a unique diagnostic tool built by Rooster Punk and inspired by the frameworks in our best-selling book Humanizing B2B.
The audit is anchored in the five core emotional principles outlined in Humanizing B2B — the ones proven to drive deeper trust, engagement and brand love:
Pulse is for B2B marketing leaders who know emotion drives decision-making, and want to build a brand that reflects it.
If you’re planning a rebrand, refreshing your site, launching a new campaign — or just need a sharper picture of how your content performs — this tool gives you:
This is the perfect first step toward higher-performing, more human storytelling.
The survey takes just 2 minutes to fill out and in return you receive a practical, data-backed report with smart ways to transform your content and reconnect with your audience.
✔️ Scores across all five emotional principles
✔️ Detailed insights for four critical web pages
✔️ Specific, constructive recommendations you can action immediately
✔️ A fresh, outsider’s view on how your brand actually comes across
👉 Request your Pulse report now and get the clarity you need to lead with empathy, purpose, and standout storytelling.