Insight
How human is your brand, really?
Introducing Pulse: Our new diagnostic tool to reveal how human your B2B brand is, and where you can win.
At a time when marketers are under increasing pressure to support sales, drive revenue and overlook more emotive aspects, we’ve created a custom AI auditing tool with constructive recommendations for how you can Humanize your brand. And ultimately capitalise on brand-led growth.
A new way to see (and improve) your brand’s humanity
When your homepage feels like a spec sheet, your service page reads like a user manual, and your blog posts sound like they were written by committee… your audience tunes out. Or worse, forgets you entirely.
Pulse is a unique diagnostic tool built by Rooster Punk and inspired by the frameworks in our best-selling book Humanizing B2B.
What we measure
The audit is anchored in the five core emotional principles outlined in Humanizing B2B — the ones proven to drive deeper trust, engagement and brand love:
- Audience centricity – Are you obsessing over what your customer cares about, or just talking about yourself?
- Purpose & authenticity – Do you stand for something real and distinctive?
- Emotional impact – Do you make people feel something, or just inform them?
- Likeability & warmth – Do you sound like a brand people want to engage with?
- Storytelling & narrative power – Are you telling a compelling story that actually sticks?
Who it’s for
Pulse is for B2B marketing leaders who know emotion drives decision-making, and want to build a brand that reflects it.
If you’re planning a rebrand, refreshing your site, launching a new campaign — or just need a sharper picture of how your content performs — this tool gives you:
- Direction
- Clarity
- Confidence to act
This is the perfect first step toward higher-performing, more human storytelling.
What you’ll get
The survey takes just 2 minutes to fill out and in return you receive a practical, data-backed report with smart ways to transform your content and reconnect with your audience.
✔️ Scores across all five emotional principles
✔️ Detailed insights for four critical web pages
✔️ Specific, constructive recommendations you can action immediately
✔️ A fresh, outsider’s view on how your brand actually comes across
Ready to put Humanizing B2B into action?
👉 Request your Pulse report now and get the clarity you need to lead with empathy, purpose, and standout storytelling.