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Insight

How human is your brand, really?

Published 7th Jul 2025
By Andrew Last

Introducing Pulse:  A diagnostic tool to reveal how human your B2B brand is, and where you can win 

At a time when marketers are under increasing pressure to support sales, drive revenue and overlook more emotive aspects, we’ve created a custom AI auditing tool with constructive recommendations for how you can Humanize your brand. And ultimately capitalise on brand-led growth. 

A new way to see (and improve) your brand’s humanity 

When your homepage feels like a spec sheet, your service page reads like a user manual, and your blog posts sound like they were written by committee… your audience tunes out. Or worse, forgets you entirely. 

Pulse is a unique diagnostic tool built by Rooster Punk and inspired by the frameworks in our best-selling book Humanizing B2B. 

What we measure  

The audit is anchored in the five core emotional principles outlined in Humanizing B2B — the ones proven to drive deeper trust, engagement and brand love: 

  1. Audience centricity – Are you obsessing over what your customer cares about, or just talking about yourself?
  2. Purpose & authenticity – Do you stand for something real and distinctive?
  3. Emotional impact – Do you make people feel something, or just inform them?
  4. Likeability & warmth – Do you sound like a brand people want to engage with?
  5. Storytelling & narrative power – Are you telling a compelling story that actually sticks? 

Who it’s for  

Pulse is for B2B marketing leaders who know emotion drives decision-making, and want to build a brand that reflects it. 

If you’re planning a rebrand, refreshing your site, launching a new campaign — or just need a sharper picture of how your content performs — this tool gives you: 

  • Direction
  • Clarity
  • Confidence to act 

This is the perfect first step toward higher-performing, more human storytelling. 

What you’ll get 

The survey takes just 2 minutes to fill out and in return you receive a practical, data-backed report with smart ways to transform your content and reconnect with your audience. 

✔️ Scores across all five emotional principles 
✔️ Detailed insights for four critical web pages 
✔️ Specific, constructive recommendations you can action immediately 
✔️ A fresh, outsider’s view on how your brand actually comes across 

Ready to put Humanizing B2B into action? 

👉 Request your Pulse report now and get the clarity you need to lead with empathy, purpose, and standout storytelling.