How it works
The power of BADx.
We’ve created a really BAD model to drive growth.
At Rooster Punk we make Brand, Authority and Demand (B.A.D) work together, seamlessly, strategically, humanly.
Most B2B agencies focus on Brand and Demand. But without Authority, you're missing the vital glue that holds it all together. Authority gives your brand credibility and your demand efforts weight. It transforms a point of view into influence, and noise into trust.
At Rooster Punk, we blend human creativity with AI-powered clarity to move faster, think sharper, and scale smarter. Our BADx model: Brand, Authority and Demand (the x is for the human experience), helps growth-focused businesses stand out, build trust, and grow with confidence.
Brand builds meaning. Authority builds trust. Demand builds momentum. That’s the power of BADx - with a little AI magic under the hood.
See our three growth engines:
- Business Growth – Branding, Thought leadership and Campaigns with commercial bite.
- Cultural Growth – Giving employees voice, purpose, and pride.
- Personal Growth – Elevating leaders to be visible and valued.