The business challenge 

TeamViewer had built a strong name in the mid-market – best known for its remote IT support. But behind the scenes, the business was evolving fast. 

New acquisitions. A broader suite of enterprise solutions. Innovation in areas like smart glasses, remote maintenance and preventative support. 

TeamViewer could offer much more than remote support now – they made modern, connected work possible, wherever or however it happens.  

But TeamViewer didn’t sit neatly in any one category, and their historic association with IT support limited their perceived value.  

To unlock growth, TeamViewer needed to reposition fast – becoming more relevant to enterprise buyers, moving up the value chain, and winning over C-suite decision-makers in key markets like the US. 

The strategic solution

IT support, TeamViewer’s traditional stronghold, had plateaued. Growth was happening elsewhere – in the rapidly expanding digital workplace category. 

We helped TeamViewer reposition around a broader, bolder role: powering the new world of digital work. Not just on desktops, but on production lines, in warehouses, in logistics hubs – even on F1 racetracks. 

This reframing didn’t just tap into a new set of customer needs – it allowed TeamViewer to take ownership of a new market and redefine the category on their own terms. 

The activation 

The strategy came to life using TeamViewer’s campaign line – Whatever your digital workplace, make work work better – and standout campaign creative. 

We took this to market through a truly global, full-funnel campaign spanning the US and Europe: 

• A hero brand film
• High-impact OOH around key locations
• Trade print and digital ads
• YouTube and podcast placements
• Paid LinkedIn and programmatic display
• A central landing page to tie it all together 

For maximum impact, we launched at the Miami Grand Prix with Mercedes-AMG PETRONAS F1 – one of TeamViewer’s flagship partners. An F1 team is the perfect metaphor for a modern digital workplace: connected, fast-moving, decentralised and deeply reliant on technology. 

We backed this with serious thought leadership – original research with Bloomberg and co-created content with Forbes, the FT, The Telegraph and The Register – building authority in a new space. 

The impact 

TeamViewer now has a seat at the enterprise table, and an undeniable presence in the USA, their biggest target market. They’ve moved from being seen as a functional tool to a strategic enabler – with a clear role in powering the next generation of digital workplaces. This wasn’t just a campaign. It was a business growth strategy – wrapped in a human story and built for a market that’s moving fast.