Showcase | Elavon

Charming the socks off SMBs for Elavon

3 November, 2022

The old saying, “Never work with animals or children” could be expanded, perhaps, to “Never work with animals or children, ESPECIALLY if you’re a conservative B2B financial firm that’s barely dipped a toe into advertising before.”

But our clients at Elavon were too smart and too brave not to go for it. We created a campaign designed to charm and engage small business owners with ambition – showing them that Elavon is the perfect payments partner to help them grow into the business they want to be.

The three 30-second spots (plus supporting digital and Spotify assets) have been a great success. The campaign almost doubled brand recognition and drove a 12% increase in traffic to Elavon’s website – as well as making the shortlist for best TV / video in the Drum awards.

With thanks to the talented Will Dennies for his support in making the films.


Latest thinking

Case Study | Imagen
A story of mythical creatures made real
Showcase | Capgemini
When you’re facing big challenges, it’s time to think big together
Blog | Rooster Punk
Calling out ageism and why it matters!
Case Study | KPMG
A story about facing a changing future, and seeing it through.
Showcase | ENGINE B
How storytelling got under the bonnet of Professional Services.