Insight

Award-winning B2B creative agency Rooster Punk has appointed Christie Johansen-Pinney as Vice President, Americas, marking a significant step in its strategic expansion into the US market. 

With a proven track record of leading global marketing, brand, and communications strategies across technology, finance, and B2B sectors, Johansen-Pinney joins Rooster Punk to spearhead growth and client partnerships across North America. She brings deep experience in storytelling-led marketing and a passion for connecting brands with human emotion, perfectly aligned with Rooster Punk’s mission of Humanizing B2B. 

Johansen-Pinney previously held senior agency leadership roles at DEPT®, The Marketing Practice, and TracyLocke, where she built high-performing teams and drove measurable brand impact across diverse markets. Based in the US, she will focus on establishing Rooster Punk’s presence stateside, leading client engagement, and fostering partnerships with ambitious B2B brands looking to grow. 

Paul Cash, Founder and Chief Rooster, said: 

“Christie’s appointment signals a pivotal moment for Rooster Punk. Her combination of strategic intelligence, creative energy and deep understanding of what makes B2B truly human is exactly what we need to bring our ethos to life in the Americas. She’s the perfect person to help shape our next chapter of international growth.” 

Speaking on her new role, Johansen-Pinney said: 

“Rooster Punk has built an incredible reputation for redefining how brands tell their stories with empathy, creativity, and authenticity at the heart of every campaign. I’m thrilled to join Paul and the team at such an exciting time and to help introduce the Rooster Punk Humanizing ethos way to a new market full of opportunity.” 

The appointment comes as Rooster Punk continues a period of strong growth and momentum, with a series of new client wins and expanded service offerings across brand strategy, creative, content, and demand generation.