Business as a force for good isn’t just a mantra; it’s how we show up every day – for each other and for the planet. Our purpose lies in doing meaningful work that leaves the world better than we found it.
About
Doing B2B with heart & soul.
Our Story
A history of ruffling feathers.
Founded in 2013 by Paul Cash, Rooster Punk has spent over a decade changing the B2B landscape from the inside out. Our not-so-secret mission? Breathe life, storytelling and emotion into the functional and flat. We call this Humanizing B2B, and we believe in its power so much we wrote a best-selling book about it, work that's earned us B2B Agency of the Year at The Drum Awards and a place on the IPA Beacon List. That fire hasn't gone anywhere. But AI has changed the game. It made us ask: how do we turn great brand thinking into shared intelligence that sales, marketing, creative and leadership can actually use? That's why we created Systemize, not to replace Humanize, but to give it more power, embedding what makes your brand matter into how your organisation thinks, creates and grows. Humanize the market. Systemize the machine.
Clients
Who we work with.
Believers
We work with VC-funded scale-ups (Series A–E) that are shaking up how people live, learn, and work. From Fintech to Health Tech to Climate Tech, these teams run on belief and purpose. They’re hungry for growth – and hell-bent on leaving their mark on the world.
Transformers
We support PE-backed, mid-market companies on high-speed, high-stakes growth journeys – often via M&A. They need clarity that cuts through and go-to-market swagger that lands fast. From software and services to logistics, AI and the metaverse, they're driven to dominate their categories.
Imagineers
We work with global blue-chips who need to reimagine their role in the world, eradicate complexity and drive growth in new and exciting ways. These companies are customer and planet driven, and have an innate desire to make society and the world of work a better place for all of us. They are growth hungry, ambitious, and ready to do whatever it takes.
