increase in revenue
increase in profit
Dennis Publishing is home to brands such as The Week, Auto Express, Computer Shopper, IT Pro, Viz and many more across the Automotive, Finance, Current affairs, Lifestyle and Technology sectors.
Dennis stands squarely behind its brand promise of ‘brilliantly different’ and is dedicated to growing Britain’s best loved media brands, restlessly innovating across different platforms to bring audiences new sources of inspiration, information and entertainment. It had recently been acquired by Private Equity powerhouse Exponent who had huge ambitions for the brand, including expansion into the US market.
Competing with the global search and social platforms for media spend is becoming increasingly important for Dennis. As these platforms develop and improve, they’re able to target audiences with a scale and efficiency that’s very difficult to compete with.
Using AI, Dennis’s new platform allowed marketers to find, nurture and grow their own leads and opportunities. By bringing together Dennis’s unique blend of audience knowledge and deep subject matter expertise, the platform made advertisers less dependent on simply buying leads from the major platforms and instead offered a more effective and sustainable approach to generating opportunities.
Dennis wanted to move clients away from a world of volume-based lead creation and towards a world of intelligent demand generation.
Our brief was to name the new offering, develop and brand and story, and launch it to the market.
We set out to:
Primary – Media agencies serving clients in the IT and Automotive sectors. Media Planners and Client Account Directors.
Secondary – Advertisers across the IT and Automotive buying sectors. Marketing Managers.
A simpler, more sustainable approach to demand generation. Building opportunities, not just harvesting them. Not simply targeting people, but moving them.
We told a story born from the insights we’d gathered during our research phase: painting a picture of traditional lead generation as the junk food of today’s marketing departments – a bad diet that’s unsustainable, empty and ultimately damaging. We showed how by taking Nowse’s healthier approach, marketers could create opportunities, not just harvest them.
“In my career, I’ve found it very rare to come across an agency that delivers meaningful strategic inputs, cut-through creativity, and excellent account management, but Rooster Punk absolutely has these bases covered… and then some!”
John Webb, Managing Director at Nowse