increase in revenue
increase in pledged investments
increase in investments
increase in web visits
Frustrated by the lack of funding following the 2008 financial crash, the founders of Crowdcube – Darren Westlake and Luke Lang – embarked on a journey to democratise investment for entrepreneurs as well as giving ‘everyday’ people the chance to invest in companies they had an affinity with.
They started Crowdcube with just £12k in their bank account and an unshakeable belief about people who dream big and want to leave their mark.
It worked. Fast-forward to 2018, Crowdcube was the UK’s leading equity crowdfunding company having raised over £650million for brands including Monzo, Revolut, BrewDog and GoHenry. They are also proud to be the most successful method of equity financing for female-led businesses.
Success meant they were battling with increasingly complex audiences plus the emergence of competitors following the trail Crowdcube had blazed. Rather than doing the obvious – cut prices and drive revenue at any cost – they put their faith in the power of their purpose and engaged Rooster Punk to create a brand story that would help redefine the crowd funding category for a new generation.
All great stories start with a hook – an insight or intriguing idea that opens us up to what follows. And Crowdcube’s story started with an intense period of research which uncovered the idea of ‘the belief economy’. A new way to think about crowdfunding and to connect with the real human and community reasons for its growth.
Pretty diverse, huh? That’s why we needed an organising story that transcended their ‘roles’ and got to the heart of what common beliefs motivated them. We shifted the conversation away from the features of the platform (price, commissions, ease of investment and raise) towards a positive and uplifting outcome that everybody felt a connection with.
“The Rebrand is Crowdcube stepping forward and telling our story in a more relevant way. This is Crowdcube 2.0. Rooster Punk smashed it. The story, strategy and creativity was amazing and constantly exceeded our expectations. Awesome team.”
Luke Lang, Co Founder, Crowdcube