The business challenge  

Paysafe is a global digital payments company on a mission to power the next generation of ambitious businesses. But while their product was built for scale, their marketing engine wasn’t. 

Previous activity focused on volume – email campaigns, events, mass lead generation. brought in plenty of leads, but not always the right ones. Sales and marketing operated in parallel, not in partnership. And valuable enterprise accounts weren’t getting the focus they needed. 

A new marketing leader brought a new ambition: shift marketing’s role from lead machine to growth engine. ABM was identified as the route forward. But they didn’t just want to run a one-off pilot – they wanted to build a scalable, best-practice ABM model that could be rolled out across the organisation. 

It needed to prove impact fast, align cross-functional teams, and reset how Paysafe went to market. 

The strategic insight 

We started by creating common ground. Together with Paysafe, we ran a bespoke ABM workshop focused on the gaming sector as a pilot– a high-growth vertical full of potential, but competitive and complex. 

We broke down what great ABM looks like across 1:1, 1:few and 1:many approaches. We mapped roles, priorities, and pain points. Most importantly, we got everyone in the room aligned – from sales and marketing to activation and creative – helping them see how the approach could unlock deeper engagement with their most valuable accounts. 

The result? A clear vision, a shared language, and a tangible action plan to move quickly from ambition to execution. 

The activation 

We built the campaign around a central creative idea: 

The power of pay. 

This campaign platform put Paysafe at the heart of the gaming economy. It was a rallying cry for ambitious gaming brands looking to unlock revenue, reach new users and power the future of play. With Paysafe, seamless payments become a strategic lever, not just enabling the gaming experience, but elevating it. 

We then armed the team with: 

• A best-practice ABM blueprint
• Overarching, 1:many and 1:1 account messaging
• A bold creative platform
• Ongoing strategic guidance through weekly calls to keep the team aligned  

In just six weeks, the campaign launched across a smart mix of channels: 

• A high-impact virtual event
• Targeted out-of-home around key HQs
• Personalised landing pages and corporate gifting
• Paid and organic digital activation 

The impact  

The campaign delivered commercial proof, fast: 

• 5:1 ROI on total closed revenue vs media spend
• $740,000 in ACV delivered
• 78% reach rate, 17% engagement across target accounts
• 4 out of 5 top targets tripled their engagement 

More than a campaign, this became a blueprint for how Paysafe markets at enterprise level. As Jana Savchenko, VP of Consumer and Merchant Marketing, put it: 

“The success of the campaign reflects the true power of cross-functional collaboration between marketing and sales.  

The campaign not only exceeded early pipeline goals, but it also reshaped how we go to market, becoming the foundation for our 2025 enterprise marketing strategy.  

This is ABM at its best: targeted, creative, results-driven, and game-changing for our business.” 

We’ve since expanded the model to other verticals. Because once you change how you show up in market, you don’t go back.