B2B marketing is evolving. Driving growth is no longer about clever advertising, disruptive media buys and product driven content. The harsh truth is that customers don't just want to buy from you, they want to buy into you as well. This simple notion inspired us to create an agency with a different view. A more human one. We simply change the way people think about your company by changing the way they feel. When we get it right, conversations flow and revenues grow.
Have you ever wondered why the world is full of run-of-the-mill tech and financial services companies? Organisations that make an average product, employ average people and have little or no vision. Companies with no purpose and zero personality, run by leaders who can’t see beyond their spreadsheets?
It inspired us to create an agency with a different view. A more human one.
In sectors as diverse as business loans, cyber security, compliance and wealth management there are brands that are winning and doing something different.
They are putting their customers, employees and society at the heart of their business and treading a more purposeful path.
Enlightened brands from Samsung to Funding Circle, and Virgin to Metro Bank are leading the way. They are doing this not just because it’s the right thing to do, but also because it’s good for business. We refer to these brands as ‘joining the human race’ - they have made a conscious decision to humanise their business and understand the advantage to be gained by doing it now.
Behind our logo you will find a passionate bunch of storytellers, creatives, strategists and technologists all fired up by the same sense of mission: to help technology and financial services brands to become a positive force in people’s lives.
Stories serve as a shortcut for today’s time-pressed buyers. Rooster Punk’s 13 Stories approach outlines the most powerful narratives your brand should be telling in order to engage your customers and employees.
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For new business enquiries please ask for Paul Cash