From technology-led to human-centred stories
With an unwavering focus on technological innovation, too many brands overlook their biggest asset: customer insight. Unless you can relate your innovation directly to your customer need, in a relevant and compelling way, you will never convert attention and interest into desire.
A considered, evidence-based Empathy story provides the filter to attract customers who believe what you believe. It allows you to understand your customers’ challenges, establish affinity with them, position your offer within them and, ultimately, demonstrate how you can make their lives easier and their businesses better.
We can help you segment your customer base to develop tailored sub-plots that resonate with the individual needs of each. A storytelling approach to the core marketing concept of segmentation allows you to humanise your offer and project it into the lives of your customer.