To move products, you need to move minds.

B2B Marketing is at the beginning of an exciting new phase in its life. For everybody calling themselves a B2B marketer, these are incredibly exciting times. We owe it to ourselves and the next generation of marketers to take B2B somewhere new. To embrace a new era where people, not products come first. To switch on to the power of purpose, emotion and storytelling. Why bother? Because in order to move products, we need to move people. And to move people, we need to move minds.

Storytelling Services

Rooster Punk is an award winning, B2B Storytelling agency with a focus on transformational growth. We take a story-first approach to branding projects, content creation, campaigns, ABM and sales enablement. Behind our logo you will find a passionate bunch of storytellers, creatives, strategists and technologists. We’re 20 people all fired up by the same purpose: to help humanize B2B marketing.

Level 1
Transforming your business by putting an organizing story at the heart of everything
  • Creating clarity around company purpose, mission and vision
  • Creating strategic positioning and key narratives to drive growth
  • Creating meaningful brand stories that engage and sell
  • Creating powerful visual languages and identities that help you stand out
Level 2
Developing story-first, ABM, content and campaigns that drive sales & marketing effectiveness
  • Creating insight driven strategies and ICPs using intent and technographic data
  • Creating story-first messaging and value propositions on a one-to-one, one-to-few and one-to many basis.
  • Creating story-first marketing and nurture campaigns that connect with customers in unexpected and meaningful ways
  • Creating a story-first approach to ABM that gives sales people something to smile about
Level 3
Creating tactical story-first assets from explainer videos to sales decks
  • Creating emotional brand films and mood setter videos that bring your company to life
  • Creating memorable explainer videos and sales decks that create clarity around what you do
  • Creating story-first content including infographics, investor decks, direct mail and customer case studies
  • Creating standalone digital assets from web sites to apps to online tools

Latest thinking

Case Study | INCOPRO
A story of solidarity and strength in numbers for Incopro.
Case Study | NOWSE
A story-led product launch for Nowse.
Article | Tony Donnellan
Self-propelling ABM: how you can shape the stories your audiences are telling each other
The transformational power of an entertaining story.
Blog | James Trezona
Igniting a story revolution: Rooster Punk’s first virtual B2B marketing event.
Case Study | Crowdcube
Creating a category-defining brand story for Crowdcube.