Trusted futures

In 2019 Fujitsu undertook a significant piece of research. They asked over 800 business leaders and 3,000 consumers across the UK and the Republic of Ireland how they feel about the pace and nature of change and their expectations for the future.

The results formed the backbone of a campaign called ‘Trusted Futures’ – leveraging insights, points of view and commentary, all designed to help shape the debate around how to drive a trusted future in a radically changing world. Alongside an industry report and other marketing activities, Rooster Punk were asked to produce a story-led piece of video/film that would add an extra layer of emotion and engagement to this highly relevant topic.