Article
|
Thanh Hoang
How AI is transforming ABM strategies
Do you get that sinking feeling that your ABM initiatives have fallen into the habit of being lazy sales campaigns? Are you submerged in your own complexity and unable to deliver an account experience that can deliver on your growth targets?
Don’t worry, you’re not alone. Many ABM programmes (some research indicates over half) fail to meet expectations; sales and marketing leaders, despite all good intentions, find themselves on the back foot.
The big question is, “What steps can you take to change hearts and minds?” After all, it’s tough out there, retention is an equal priority to growth. It’s time to shake things up with a more engaging and human approach. Its time to call in the Roosters!
What we offer
You’ve signed the contracts, you’ve been together a few years, but every night is Netflix and takeaway.
WHAT DOES THIS INCLUDE?
You love your customers; you think they’re fantastic but for some reason the relationship is getting stale. That magical honeymoon period is over and now it’s just humdrum service and support. It’s time to bring back the spark in your relationship.
With Love ABM we help you understand what is creating complacency in the account and most importantly what will ignite their desire to rekindle the romance.
Pain:
The sales team are finding resistance and apathy across several key accounts. Whatever they do, nothing seems to impact the growth plan. Existing relationships are at Director and VP level, and you need to get the attention of the c-suite.
Solution:
Rethink your entire relationship status with key accounts. Develop a specific programme of activity that shows how much you care. Put creativity, imagination and intrigue into your communications and watch the relationship and your sales figures blossom again.
Translating what your sales and product teams say into a story that lands and expands with your customers.
WHAT DOES THIS INCLUDE?
Your audiences don’t just want to buy from you, they want to buy into you.
These deep emotional connections and memories are not built through product sheets, cost of ownership decks or technical presentations. They are built through intelligent business storytelling and delivered by savvy sales teams.
With StoryABM, we help filter and simplify complex product and benefit messaging and create a single engaging account story that everyone can get behind.
Pain:
You’re lost in the complexity of multiple product lines, speeds and feeds messaging and a lack of clarity about the value you bring to your key accounts.
Solution:
Build a clear and engaging account story about who you are and the value you bring that is customer focused. Create sales training and content that makes it easy to maintain better sales practice. Develop and activate a customer facing, external campaign that turns heads in the boardroom.
There are Big Fish clients that will transform your business. It's time to give it everything you've got to land them.
WHAT DOES THIS INCLUDE?
This is the one big account that matters the most. It deserves your focus, care, resources, and some creative magic.
With BigABM, we create a dedicated programme of activity that turns heads and in doing so turns your greatest ambition into your biggest client.
Pain:
You’re desperate to move the needle on your sales figures. Not just this quarter, but the next 10 quarters as well! You know if you land a big fish, you’ll move the business forward. It’s time to put everything on the line to land them.
Solution:
Laser focus on one customer. Starting with analysis, intelligence, storytelling and personalised content and ending with attention grabbing activations that get you noticed and talked about by the c-suite.