Showcase | Rooster Punk

We’ve only gone and written a book.

26 April, 2021

Introduction to the book. Yes, we did write a book. And yes, you’re gonna’ love it. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. 

We’d also like to offer you 25% off your purchase through the Practical Inspiration Publishing online store. Just use the code Humanizing25 at checkout.


Humanizing B2B

It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world.


What to expect…

  • A guiding view as to why B2B marketing needs to embrace a more human philosophy
  • An understanding of how brand, purpose and emotion play a key role in driving growth
  • A review of the latest research shaping new opinions in B2B marketing
  • A deeper look at the science and power of story at both a brand and demand level
  • A new perspective on brand likeability as an under utilized power play
  • Lots of case stories and anecdotes showcasing commercial impact


About the authors

Paul Cash and James Trezona are the co-founders of Rooster Punk and specialize in helping business and marketing leaders to create transformational growth, by unlocking the power of storytelling and creativity within their organizations. They do this in the most complex of B2B markets, across technology, finance and everything in between.

They call what we do ‘Humanizing B2B’ and its impact is truly transformational.


Comments & Reviews


“Paul Cash is the Jamie Oliver of B2B Marketing. His ideas, passion and enthusiasm are infectious. There is something tasty in this book for everyone. Go ahead and feed your soul.”

Joel Harrison, Co-founder and Editor-in-chief at B2B Marketing

“Don’t read this book! It will make you a better B2B marketer. Which makes it infinitely harder for the rest of us.”

Darryl Bowman, CMO at Receipt Bank

“This book is packed with brilliant ideas, examples of great work and a new philosophy for B2B marketing that could be career-defining for the next generation of marketers.”

Kath Easthope, VP Global Marketing at Phrasee


To purchase the book at 25% off please use the code Humanizing25 on the Practical Inspiration Publishing online store.


Get in touch

If you’d like to get in touch with Paul and James about brand, marketing or storytelling projects, speaking at events or helping to run training workshops, then feel free to drop us an email or give us a call.

Alternatively, you can find more on #HumanizingB2B and B2B storytelling on our thinking page.



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Our commitment to building a diverse and inclusive company.