The old saying, “Never work with animals or children” could be expanded, perhaps, to “Never work with animals or children, ESPECIALLY if you’re a conservative B2B financial firm that’s barely dipped a toe into advertising before.”
But our clients at Elavon were too smart and too brave not to go for it. We created a campaign designed to charm and engage small business owners with ambition – showing them that Elavon is the perfect payments partner to help them grow into the business they want to be.
The three 30-second spots (plus supporting digital and Spotify assets) have been a great success. The campaign almost doubled brand recognition and drove a 12% increase in traffic to Elavon’s website – as well as making the shortlist for best TV / video in the Drum awards.
With thanks to the talented Will Dennies for his support in making the films.