Category: Article

By tuning into the lyrics of our favourites songs, we can learn a lot about the art of telling big stories in little spaces.

Get ready for a new era of Account-Based Marketing (ABM) powered by Artificial Intelligence (AI). By leveraging the vast amounts of data available, AI is changing the game for ABM, helping companies achieve higher levels of personalization and engagement than ever before. With AI, marketers can identify their ideal customers, create targeted campaigns, and deliver personalized content at scale. This means more effective marketing, stronger relationships with customers, and ultimately, greater revenue growth. It’s time to embrace the power of AI in ABM and take your marketing to the next level.

This is a rallying call to B2B marketers to start speaking the language of money to make a strong business case for creativity. Because as we’ll see, the biggest investment any B2B company can make is in brand.

One of the ways we at Rooster Punk go about bringing Humanizing to life, is by using a brand personality archetype methodology, founded on the innovative work of Carl Jung.

At Rooster Punk, we view diversity, inclusion and a sense of belonging as business-critical, not a nice-to-have. We want to practice conscious and candid self-reflection to initiate actions that overcome biases that reinforce the status quo…

Organisations that recognise a true remote/digital culture and high performance are directly linked to the wellbeing and personal growth of every employee, will thrive in a post Corona world.

Honestly, not clickbait or just trying to be contrarian, but while we probably would all answer ‘yes’ to the above, it’s helpful to think about a) what we actually mean when we say ‘The environment’, and then b) what matters about it?

There’s a lot been written about storytelling within marketing generally, but I think one area where story should play an even larger role is Account Based Marketing.

7 years ago, we made one of those ‘follow your heart’ decisions and set up an agency doing something unheard of in B2B land – storytelling.

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