The heavy commercial vehicles industry is under huge pressure to cut emissions, reduce ownership costs and provide smarter services.
Our friends at Capgemini believe that commercial vehicle manufacturers can deliver it all by joining forces, working with one another and their technology partners to think beyond the vehicles themselves, and transform the industry as a whole. The Capgemini team commissioned Rooster Punk to help them tell that story to vehicle OEMs, beginning with an inspiring film. We harnessed the power of photo-real CGI to create a unique piece of content with a large-scale, cinematic feel – a truly ‘big’ idea to launch a big story.
We would like to extend our thanks to the team at Capgemini and Call Me Al Imaging for an amazing project.