Who: Vodafone is one of the world’s leading mobile communications providers with over 444 million customers worldwide. Interestingly the name is a portmanteau of voice, data and phone. They made the first ever mobile phone call on 1 January 1985 from London to their Newbury HQ. Still located in Newbury, they now employ over 13,000 people across the UK.

Why: We were approached by the HR function within Vodafone to develop an internal brand to show their commitment to employee well-being. They needed something that would appeal to a diverse employee base and raise the joint issue of both emotional as well as physical well-being. A fit and happy work force is a productive workforce.

What: We developed the Nudge brand to help employees nudge themselves and others to be the best they can be. The programme consisted of physical well-being initiatives like access to Nuffield Health clubs and healthy food options as well as guides and online tools to help embrace mindfulness and meditation techniques. The brand launched at the end of March 2016 with an intranet, employee communications, videos, emails, posters and internal signage.

With billions of pounds being lost everyday on absenteeism, presentism and other health issues, responsible companies like Vodafone have made it their business to create healthier, happier and more productive workplaces. The Nudge programme highlighted Vodafone's commitment to its employees by helping them tackle the challenges of work/life balance as well as stress and anxiety about the future. Through a tailored programme of services designed to help each employee address their own personal needs, Nudge helped them to be the best they can be.


“Paul and the team at Rooster Punk really helped us bring to life the essence of our wellbeing strategy and the services we offered our people across the business. The Nudge idea was simplistic in its message, yet powerful in its delivery. It really inspired our people and our wider community in wellbeing to make a better choice and be the best they could be.”

Ria Ingleby, UK Wellbeing Manager, Vodafone UK

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